So brilliant. This is the main idea of Simon Sinek’s TED talk. He argues that human beings are more likely to buy into something (an idea, product, corporate vision, etc), when we understand the reasoning behind it.
Experts in organizational behaviour, Hackman and Oldham, make a similar argument. Their Job Characteristics Model suggests that there are different factors that affect job satisfaction and organizational commitment. They identify a factor called task significance, which is a perception that the actions being completed are meaningful or impactful toward a bigger picture. When this is present, the employee is much more likely to feel a strong connection towards the organization. Without understanding the “why” behind a job task or corporate initiative though, and how it fits in to the overarching business strategy, there cannot be an associated significance.
Simon Sinek’s idea is unique because he goes beyond the logical. He suggests that our propensity towards choosing a business idea based on its reason for creation, is rooted in our physiology. This is huge. Managerial theory has always stressed the importance of communicating corporate vision. However, knowing that we have an inherent need to understand the reasons for business decisions before accepting them, creates an entirely new ballgame for employee relations and external marketing.
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